I build event systems — because I've had to run them.

I've sat in every seat of an event: the procurement desk where margins are won or lost, the operations room at 3am when something breaks, the technology choices that decide whether your team will actually use the software you bought, and the conversation with a client who needs the whole thing to land.

That's why my work today looks different from most consultants. I don't start with software. I start with the people who'll have to use it, the operations that will surround it, and the commercial logic that justifies it. Then we design the architecture — AI agents, workflows, data protection posture, vendor model — and only then we build.

I'm Co-Founder & CEO of BookingMaster and a board member of EventMagix. Recognition along the way has been kind — Eventex 2025, Kongres Top 50 ME Innovator — but the work I'm most proud of is invisible: events that ran smoothly because the system underneath them was right.